The idea of a comfortable life of 2.4 kids, and a wife at home in the ‘burbs sounds wonderful, but do we really think comfortable is enough? We all aspire to more, to enjoy luxuries and freedom from the daily grind. Fundamentally the American Dream is highly appealing but realistically it was doomed to fail, we would always want more.
Before we knew it we had been lured into self gratification, we spend £2000 on Balenciaga bags to make us look and feel A-list special. We delude ourselves that we need more than comfortable, the dream has become a twisted insatiable nightmare.
I convince myself it's all so pretty, and that's why I buy into this designer thing, but even I've fallen foul and caved to retail therapy too. So my aim is to try and find a new ideal to aspire to something more morally correct, more sustainable, and I hope you enjoy this journey too, and as with any media: don't believe a word it says! Go form your own conclusions and arguments.
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